What Do Wal-Mart, the Internet and YOU Have In Common
What you have in common is the dreaded C word in the market place = Commodity. Today every business is being commoditized and that means the consumer views you only as a commodity provider and they should seek to always find the lowest price. They realize that they can get the same "stuff" from anybody and so they reasonably ask ... "Why should I do business with you?"
If You're Not Telling Stories -
You are Not Selling at Your Best
If you are selling the way the sales trainer taught you - you are doing it wrong or you are not performing at your best. We now know that all of the classic sales methods are based on principles of communication that are now in question. Harvard Business Review finally admitted it. FORTUNE magazine will feature the idea in April 2008 issue.
Branding is For Cows & Could It Be Your
Marketing Is Nothing But A Dead Tree?
That's right. No, branding is not the thing anymore when it comes to marketing you and your business.
The Marketing Life - The Ten Principles for
Becoming
a Master Marketer of You and Your Business
Stan takes nearly forty years of teaching, volunteer mission service, broadcasting, business building, and marketing into a one hour program to teach you the ten principles that are vital to every marketing program.
China Doll or Scruffy Rabbit
... some thoughts on being real
As women, we all have a myriad of experiences - some pleasant and some painful - as we journey toward being REAL, to that place of comfortable authenticity with God, with ourselves and with others. Our China Doll moments are painfully exposed in times of crisis when we feel like we might break, or at other times when our perfectionism demands that we remain "carefully kept."
Girlfriends
Exploring Relationships Between Women
There is something very special about the bond that develops between women. At any given time, a woman might wear several different hats: mother, daughter, sister, cousin, or friend.
